About Us.

Born out of Experience

With over 50 years combined sales and sales recruiting experience in Australia and abroad, we share a combined passion to work with and develop Sales Talent to help elevate the Sales function to the 'C-suite', to see the sales function become the 'Fifth Executive'.

We are the Fifth Executive.

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Our Goal

is to place the Client at the centre of everything we do. Oftentimes in business it's easy to get distracted by the various inputs and lose sight of the desired business outcomes.
​Our commitment to our Clients is to never lose sight of the their desired outcomes and in doing so, positively contribute to our Client's overall business success.

Our Principals

Martin Dennett
Co-Founder 

Prior to Co-founding Fifth Executive, Martin had a highly successful B2B Sales career with over 25 years experience in Senior Sales roles both in Australia and abroad. This involved senior roles in Asia, Europe, Eastern Europe and the Middle East, including a Global Sales role with a leading Medical and Security Assistance group. Throughout his career, Martin has had extensive recruitment experience, working alongside in-house HR teams in the recruitment process and therefore understands the challenges and importance of finding the right Sales candidate.  A proponent of Consultative Selling, Martin has been trained, and has coached teams in, a number of the leading Sales methodologies including Solution Selling, Miller Heiman and SPIN

Graeme Yeatman
Co-Founder 

Graeme has over 25 years experience in senior corporate Sales and Recruitment industry roles.
Prior to Co-founding Fifth Executive with Martin, Graeme held a number of Senior National Sales Director level Sales roles within Australia with regional accountability. Graeme has extensive sales and account management experience across multiple sectors including medical, pharmaceutical, insurance, risk management, finance and professional services. As a senior level recruiter, Graeme was directly involved in both retained and contingency- based searches. Graeme has successfully completed numerous searches across multiple sectors specializing in senior level sales positions.

Our Name

The 'C-Suite' has traditionally been characterised by four Executive functions, namely, CEO, CFO, COO and CIO. In more recent times, organisations have understood the importance of the Sales function and its impact on the growth and success of the organisation. At the same time, the Sales function has itself become more professionalised with universities increasingly offering Sales-related degrees. Today it is not uncommon to see 'C-Level' positions such as Chief Revenue Officer (CRO), Chief Sales Officer (CSO), Chief Commercial Officer (CCO) amongst the 'C-Suite'.

We are the FIFTH EXECUTIVE

Our Core Values

Integrity:                 We are accountable, responsible and transparent so that our actions and behaviours are always consistent.
Quality:                    We strive to provide high quality services that meet or exceed the expectations and requirements of our
                                  Clients.     
Collaboration:        We have greater success when we recognise and work with the strengths of others. 
Confidentiality:     We respect confidential information entrusted to us by our Clients and the Talent we represent.
Ethics:                      We are committed to the highest standard of ethical conduct when dealing with all of our stakeholders.
Commitment:        We are keenly focused on the success of our Clients and the Talent we represent.

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